Founder & CEO

Elle Bui

Founder & CEO of Pavé Group™.
Event curator, creative strategist, and the reason a 2011 Orange County meetup became a worldwide soulsisterhood.

Elle Bui
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With over two decades of global expertise as an accomplished event curator and creative strategist, Elle is dedicated to crafting extraordinary, high-impact experiences.

Elle has a diverse portfolio, ranging from intimate luxury gatherings to large-scale corporate summits and impactful philanthropic galas, consistently managing events for 50 to over 30,000 attendees across 7+ countries. She transcends traditional event planning by strategically designing experiences that not only captivate but also demonstrably grow reputable brands and significantly increase employee, client, and broader community engagement. Her unique approach is deeply informed by a background in cognitive and behavioral science, which she leverages to guide clients through a distinct thought progression.

Elle's philanthropic journey began in Southeast Texas, where her love for community and connection first took shape. It was a journey of passion that led her from a foundation in psychology and political science to a lifelong commitment to creating meaningful experiences-through events, philanthropy, and the relationships she cultivated.

Her dedication to social impact has found a home in nonprofit board leadership, where she has served in roles spanning communications, brand strategy, and marketing operations. Beyond that work, Elle has served and held leadership roles at the AT&T Performing Arts Center, Dallas Symphony Orchestra, Genesis Young Leaders, DFW Network Chamber, Broadway Dallas, and Dallas Cotillion Club. For Elle, these roles were never about titles; they were about a deep-seated belief in social contribution and a passion for creating space for others to thrive.

Professionally, Elle's career as an Event Curator & Creative Strategist through her consultancy, Elle Société, is a direct extension of her purpose. From intimate gatherings to events with more than 30,000 attendees, she thrives on bringing people together and creating experiences that resonate long after the lights dim.

When she isn't producing events or championing causes close to her heart, Elle is often off exploring the world - whether it's sipping champagne in Paris, wandering through bustling markets in Marrakesh, or seeking out hidden gems closer to home. For her, travel and food are more than hobbies - they are ways of connecting with cultures, people, and stories. At her core, Elle believes in the transformative power of human connection, knowing that whether across a dinner table or across the globe, it is the moments shared that leave the most lasting impact.